Building products
for the planet.
And for everyone.
Watch video
Our approach
There are three ways that we cultivate sustainability.
From product design to manufacturing and across our supply chains, we are working to address our environmental and social impact at every step.
Products
Create products, services and processes that reuse materials and reduce our impact on the environment.
Supply chain
Collaborate with suppliers to create a safer, fairer and more equitable supply chain.
People
Make products that put people first and expand access to their benefits.
'Designers are problem solvers. And sustainability is the biggest problem for our generation to solve.'
– Ivy Ross, Head of Design for all Google hardware products
OurProducts
Powdered natural and recycled materials on a table with Pixel devices
Powdered natural and recycled materials on a table with Pixel devices
Design choices
Lower-impact materials and longer-lasting products.
We're designing processes that eliminate waste and pollution. While providing better support to give our products a longer life so that they don't have to be replaced often.
Give materials a second life.
Of all plastic waste in the world – amounting to billions of metric tons – only a fraction is recycled. That's why we're partnering with our suppliers to develop safe, durable and high-quality recycled plastic while cutting down usage of non-recycled plastic.
Portfolio-wide commitment
All Made by Google products launched since 2020 are built with recycled materials.
Reusing plastic
We're committing to using recycled or renewable material in at least 50% of all plastic in all our hardware products by 2025, prioritising recycled plastic everywhere that we can.
Packaging goals
By 2025, we're committing to making our product packaging 100% plastic-free and 100% recyclable.
A collection of Google hardware organised on a table
A collection of Google hardware organised on a table
A split-screen of recycled plastic granules on the left and Nest Wi-Fi on the right
A split-screen of recycled plastic granules on the left and Nest Wi-Fi on the right
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials
An animation showing Google's goal of 100% recycled plastic by 2025 above a packaging box made from recycled materials
Portfolio-wide commitment
All Made by Google products launched since 2020 are built with recycled materials.
Reusing plastic
We're committing to using recycled or renewable material in at least 50% of all plastic in all our hardware products by 2025, prioritising recycled plastic everywhere that we can.
Packaging goals
By 2025, we're committing to making our product packaging 100% plastic-free and 100% recyclable.
Ingredients matter.
A large part of manufacturing waste ends up in landfill. To reduce our carbon footprint and impact, we're maximising the use of recycled and renewable materials across our operations, products and supply chains.
Recycled aluminium
Using recycled aluminium helps us reduce our carbon footprint. The aluminium in the housing of the Pixel 6 and Pixel 6 Pro is 100% recycled content .
Thoughtfully designed cases
The Pixel phone cases have been redesigned to contain 30–70% recycled plastic.
Refined textiles
The Nest Audio enclosure is made from 70% post-consumer recycled plastic, including textile made from recycled water bottles.
A bare, Pixel phone aluminium body frame surrounded by metal shavings
A bare, Pixel phone aluminium body frame surrounded by metal shavings
Pixel cases on a table surrounded by plastic granules and swatches.
Pixel cases on a table surrounded by plastic granules and swatches.